Of all the unnecessary AI integrations; firefox is the one I am least concerned or annoyed about. I will however be disabling anything AI related they introduce.
I'm worried that this will require yet another config change on top of the already-ridiculous pile. (A listing was discussed 3 months ago at https://news.ycombinator.com/item?id=45696752 )
That's the third-best design they could have. Second-best would be having a toggle to turn on AI. Best would be going back to building a browser and leaving out the AI entirely, or putting it in some other product that they only consider funding after they get back to 50% market share for the browser.
The real question is whether this sets a precedent for how browsers should handle feature creep in general. Browsers have quietly accumulated telemetry, sponsored content, pocket integrations, VPN upsells — AI is just the latest.
What I like about Mozilla's approach here is the single toggle for all current and future AI. That's a genuine concession to user agency rather than the usual whack-a-mole of about:config flags. If every new feature category got this treatment (a clear, discoverable off switch), browsers would be in a much better place trust-wise.
The deeper issue is that Mozilla needs revenue diversification beyond the Google search deal, and AI features are their bet on that. So the incentive to make the toggle hard to find or slowly degrade the non-AI experience will always be there. I'd love to see them prove that wrong.
They can't afford to, or they would have. With ads in the browser, telemetry that doesn't really switch off, etc. etc. their brand value has really fallen.
The implication is that all future AI features will be opt-out.
What I like about Mozilla's approach here is the single toggle for all current and future AI. That's a genuine concession to user agency rather than the usual whack-a-mole of about:config flags. If every new feature category got this treatment (a clear, discoverable off switch), browsers would be in a much better place trust-wise.
The deeper issue is that Mozilla needs revenue diversification beyond the Google search deal, and AI features are their bet on that. So the incentive to make the toggle hard to find or slowly degrade the non-AI experience will always be there. I'd love to see them prove that wrong.
My thought exactly! I'm grateful that Mozilla isn't hiding the features behind dark config UI patterns.